UN/DO - Build the audacious. Undo the obsolete.

[Seeding futures, not features]

Mosaic - Circa 1993

Engineers add the first image tag to a text-only web...

Future, Today

The world now spends ~230Bn hours glued to their screens every week

Pizza Hut - Circa 1994

Execs test if a customer will order food through a click...

Future, Today

50m+ online orders are now delivered to doors every single day

Philips - Circa 2003

Engineers draft a spec to let chips talk securely across a 4cm gap...

Future, Today

$180M+ in mobile & smart watch payments are processed hourly

YouTube - Circa 2005

A founder uploads a blurry 19-second clip of elephants at the zoo...

Future, Today

500+ hours uploaded every minute, replacing TV for a generation

Airbnb - Circa 2007

Two designers rent out an air mattress to cover their San Fran rent...

Future, Today

300 check-ins happen every minute, turning housing into inventory

OpenAI - Circa 2018

A paper proposes a new way to predict the next word in a sentence...

Future, Today

~1,000 books' worth of human-grade text is generated every second

"AI is not just another technology. think of it like electricity"

[Angie Ma]

[The challenge]

'Innovation' isn't about growth. It's about survival.

It's NOT technology...

...it's capitalising on emergent & adjacent necessities

It's NOT new/better...

...it's becoming what customers dream you could be

It's NOT disruption...

...it's curiously exploring how value will shift in the future

[What it takes]

And Innovating Today means investing in...

A scale of all the key skills needed to innovate in today's landscape

[Which frame?]

...But the future is not a destination, it's a decision.

Optimising for yesterday reality

Augmenting & re-engineering processes improve efficiency, reduce costs and protect margins today

Making a pivot to tomorrow

Reimagining purpose fit-for-future, unlocking new value chains, growth and future valuation

▲

[audit your Tomorrow]

Don't wait for the boardroom to judge your strategy tomorrow, ask AUDAX today.

Audax access granted.

INITIALIZE SIMULATION

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Stress-test your strategy against tomorrow. Audax uncovers the audacious moves to undo the obsolete. Audax uses OpenAI's advanced reasoning architecture.

How we help you future

[Futuring]

Optimising for the obsolete is just a faster way to die.

A bold vision for tomorrow ↑

No Defined purpose
←

Adapt

Thrive

Decline

Survive

An inspiring purpose today
→

No clear vision ↓

[Cognitive Infrastructure]

From resource constraints today, to cognitive abundance tomorrow.

Cognitive
Abundance

Sustaining surplus sense-making beyond individual human capacity.

Cognitive
Amplification

Building effective fluency in augmented thinking, decision-making, & action.

Cognitive
scaffolding

Ontologically engineering purpose & values into core ‘thinking’ tools.

Cognitive
ambiance

Expecting meaningful thinking to actually happen with AI in the room.

Use the framework...

Cognitive Infrastructure v1.0© [UN/DO], 2026 · CC BY-NC-SA 4.0

[Human Advantage Diagnostic]

Reveal your irreducible human advantage.

Aletheia access granted.

Reveal Your advantage

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Undo obsolete work identities. Aletheia reveals what remains uniquely yours in an AI-first world. Aletheia uses OpenAI's advanced reasoning architecture.

[How we help]

Our roadmap To helping you Pivot to tomorrow.

Provoke

Co-designing sessions to inspire new thinking, Explore purpose and seed perspectives

Pilot

RAPIDLY BUILD AND TEST NEW ideas TO PROVE VALUE WHILE BUILDING A CLEAR EXEC MANDATE

Purpose

MAP YOUR DRIVERS AND BLOCKERS to new futures AND ROADMAP KEY INTERVENTIONS

Pattern

WALK THE ROAD to tomorrow, LEVERAGING our ECOSYSTEM AND BUILDING CAPABILITIES

▲

[What we do]

Challenge:

Is your AI strategy hallucinating value or automating a broken business model?

01 Purpose Architecture

We co-design 'purpose' into algorithms to ensure you are codifying actual value, not just assumed speed.

Challenge:

Is your EXCO too focused on managing the status quo to build the future?

02 The UN/DO Fellow

a systemic architect in your ORG with the 'skin in the game' to challenge the brief from the inside.

Challenge:

Are you accidentally optimizing a legacy business model that is already obsolete?

03 Audacious Futures

We don't predict the future; we simulate them. Forensic modeling of your strategy against visions of 2030+.

Challenge:

Do you know exactly where your value chain seeds liability for tomorrow?

04 Defuturing Audit

A forensic assessment of your operations to identify where you are stealing time from your own future.

Challenge:

Are you merely renting space in the new economy, instead of owning equity?

05 Venture Architecture

We build sovereign ventures and alliances that let you own the next era rather than just surviving it.

[What we do]

Challenge

Is your AI strategy hallucinating value or automating a broken business model?

01
Purpose Architecture

We co-design 'purpose' into algorithms to ensure you are codifying actual value, not just assumed speed.

Challenge

Is your EXCO too focused on managing the status quo to build the future?

02
Embedded UN/DO Fellows

a systemic architect in your ORG with the 'skin in the game' working with you to challenge the brief from the inside.

Challenge

Are you accidentally optimizing a legacy business model that is already obsolete?

03
Audacious Futures

We don't predict the future; we simulate them. Forensic modeling of your strategy against visions of 2030+.

Challenge

Do you know exactly where your value chain seeds liability for tomorrow?

04
Defuturing Audit

A forensic assessment of your operations to identify where you are stealing time from your own future.

Challenge

Are you merely renting space in the new economy, instead of owning equity?

05
Venture Architecture

We build strategic ventures and alliances that let you own the next era rather than just surviving it.

Challenge

Has your strategy ever been tested under the conditions it’s meant to survive?

06
Future Dress rehearsals

We immerse teams in simulated futures to stress-test strategy and build future-proof decision-making muscle.

"Let us think the unthinkable, let us do the undoable, let us prepare to grapple with the ineffable itself, and see if we may not *eff it up after all"

[Douglas Adams]